The (inadvertant) power of buzz marketing

2006/09/20 at 09:16

Sprint sends a free mobile phone to well known geek blogger Joel Spolsky, in hopes of generating some positive buzz. Joel tries out the phone and then posts his review: he rips it to shreds.
After his shredding, Joel concludes that maybe the phone was just not designed for an alpha geek like him, rather for a younger audience–he says 4 year olds, more likely for teens. But if that’s the case, then why in the world did Sprint send it to him, not to some well known teen (or four-year-old) blogger? I suspect that this morning, someone at Sprint marketing is dreading the request from his boss to come to the boss’ office.

Who’s your customer?

2006/09/18 at 08:36

Microsoft’s yet-to-be-released iPod challenger, Zune, is already drawing a lot of attention. So, one of Zune’s innovative features is the ability to share musically via a wireless connection with other nearby Zunes. Cool. For copyrighted music, however, the receiver can only play the received content three times or within three days, whichever comes first. Okay, a big nod to the music labels. That in itself is generating a lot of controversy.
But here’s the part that astounds me, directly from the Zune blog:

I was going to leave a comment in my last post answering questions, but I decided to make a new one…
“I made a song. I own it. How come, when I wirelessly send it to a girl I want to impress, the song has 3 days/3 plays?” Good question. There currently isn’t a way to sniff out what you are sending, so we wrap it all up in DRM. We can’t tell if you are sending a song from a known band or your own home recording so we default to the safety of encoding. And besides, she’ll come see you three days later. . .

Just like the music industry attacked file sharing applications because it’s possible to use them to share copyrighted material, Microsoft is defaulting to DRM since it can’t know for sure whether a shared file is copyrighted. Better safe than sorry–safe for them, anyway. Well, that sounds pretty sorry to me. It’s a ‘guilty with no chance of proving your innocence’ strategy. Great way to treat your customers. Of course, a lot of people are observing, justifiably to me, that Microsoft’s primary customer is, in fact, the music labels. The consumer runs a distant second. In which case, the Zune will not catch on.
OK, so what about Apple’s DRM? First off, if I import a non-DRMed song into iTunes, iTunes doesn’t mess with it. Second, Apple doesn’t promise to let me legally share files with someone else. I don’t like DRM any more than Cory Doctorow, but Apple’s ‘five computers plus attached devices’ DRM for iTunes seems a reasonable limitation for personal use. Millions of other iPod owners seem willing to accept it, too.

Autumn in central Texas

2006/09/13 at 09:16

Autumn sneaks up on us here in central Texas. First, it’s August–hot and dry; the world turns brown. All you can do is hunker down and survive the heat. Then, in September, the first cold fronts start blowing through. They don’t cool things down much, but the rain showers and then the dry north winds that blow for a couple of days remind you that it won’t stay hot forever.
Immediately after the rain showers, things turn green again. But you see that some grasses stay brown. Then you also notice that the corn fields have been harvested and plowed under. In the couple of days after the cold front, the air and sunlight have a softer texture. A hint of things to come.

Where were you five years ago today?

2006/09/11 at 17:14

I remember previous generations remembering where they were or what they were doing when they heard about significant national events: assassination of JFK, attack on Pearl Harbor. The terrorist attacks on September 11, 2001 were that kind of event.
When I heard the first news of the events, I listening to NPR’s Morning Edition as I was driving to work in downtown Austin. The first news broadcast was simply that an airplane had crashed into one of the World Trade Center towers. In typical fashion, I immediately began to minimize what must have happened: a private airplane had somehow hit the tower, kind of like a bug hitting a windshield.
After I got to work, we listened to the radio for more news. At some point, my coworkers and I migrated from the radio to the company upstairs that had a TV in its lobby. We sat there, stunned, as the events unfolded. When it was finally clear that the events were over, we went back to our offices and worked the rest of the day. We had Hannah in private school in Austin at the time. Katie was out and about, so she went ahead over to the school. I believe she got Hannah out of school early, but I was adamant that there was no point in panicking; the chances of anything happening to us personally were astnomically low.

Brownie, you’re doing a heck of a job

2006/08/29 at 12:09

Over at Making Light, Teresa Nielsen-Hayden has a long post about the Bush administration’s poor showing in New Orleans a year after Katrina. This is my favorite part of this excellent post:

White House spokeswoman Dana Perino said, “The president has set the federal government on the course to fulfill its obligations.” You know the guy in the meeting who, when asked to report on the progress he’s made on his part of the project, says “I’ve made some preliminary phone calls”? You know how that actually means he hasn’t done a damned thing since the previous meeting? “Setting the federal government on the course to fulfill its obligations” is just like that.

I think this guy used to work with me! Ha!

My new bumper sticker

2006/08/29 at 09:17

I finally designed a replacement bumer sticker for my passé “Compassionate Liberal”:

They are available for public purchase at Cafepress.com (and I didn’t add any markup, so I don’t make anything off of purchases).

The lending bubble

2006/08/24 at 11:13

I’ve been concerned about the U.S. housing bubble for a couple of years now. The Big Picture blog has a post that explains the U.S. housing situation quite thoroughly yet in a way that an economic layman like me can understand. Here’s a simple to understand bullet list of some aspects of the current situation:

  • 32.6% of new mortgages and home-equity loans in 2005 were interest only, up from 0.6% in 2000;
  • 43% of first-time home buyers in 2005 put no money down;
  • 15.2% of 2005 buyers owe at least 10% more than their home is worth (negative equity);
  • 10% of all home owners with mortgages have no equity in their homes (zero equity);
  • $2.7 trillion dollars in loans will adjust to higher rates in 2006 and 2007.

When we decided to ‘upgrade’ houses in 2003, we decided how much we could comfortably spend each month on mortgage, insurance and taxes, correlated that to a home price range, and got a fixed rate 30 mortgage at a very good rate (6%)for a house in that range (and not at the top end, like I’d expected!).
The house we bought is relatively well built, in an area that’s still experiencing big growth (won’t start to suffer suburban blight soon), is one of the less expensive homes in the neighborhood, is right around the median home price for Austin, and had a very good price per square foot for Austin. We also put some of our equity from the last home as downpayment on this one (though not much). So, barring an unforeseen family economic crisis, I think we made a very conservative and sensible purchase.

Skills for the ‘real world’

2006/08/23 at 13:42

Guy Kawasaki offers twelve skills “students should learn in order to prepare for the real world after graduation.” They are:

  1. How to talk to your boss
  2. How to survive a meeting that’s poorly run
  3. How to run a meeting
  4. How to figure out anything on your own
  5. How to negotiate
  6. How to have a conversation
  7. How to explain something in thirty seconds
  8. How to write a one-page report
  9. How to write a five-sentence email
  10. How to get along with co-workers
  11. How to use PowerPoint
  12. How to leave a voicemail

(Go read the entire blog post for Guy’s comments on each item)
I don’t think that these skills should be explicitly taught in college, but I agree that they are valuable career skills.
For the record, I hate it when people refer to ‘the real world’ vs. college. It tells a lot about the speaker though.

OMG! Death by exploding battery!

2006/08/23 at 11:07

I’m the guy who always points out how irrational many people’s fears are. Fear of terrorists while flying? You stand a far greater chance of dying in your car on the way to the airport. I’m the life of the party, I tell you!
Anyway, along those same lines, Christopher Null has compared the chance of dying because your Dell laptop battery caught fire to other common risks. Long story short: if you’re hysterical about your battery, don’t get out of bed (though, according to the post, your chance of dying by falling out of bed is higher than dying due to laptop battery failure).

Index card humor

2006/08/22 at 08:57

Mildly funny humor. I just know that the artist creates these cards during mind-numbingly boring meetings at the office.
(via Matt Haughey)