My [relative] is definitely not a huge “influencer” but she has a pretty strong following and what she and her friends do is beyond bullshit and is like a continual eye-roll. Some great examples: buying books she will self-admittedly never open just to take photos with them, posing with somebody else’s Louis Vuitton luggage without asking them acting as if it was hers (it was left in the hallway of a hotel for some reason and they pounced on it to take photos before the owners came back out to get it), etc.
This year we were on another family vacation with her in [country] over [holiday] and it’s exhausting. The “photo shoots” are never ceasing, they happen all the time, she takes hundreds of photos a day and the whole group is supposed to wait for her. And the photo shoots become extremely rude (ie, she took a 6-7 minute “shoot” in a [place] once we were done eating that was blocking any of the [staff] from moving around the tiny place or [doing their job], I was so embarrassed I walked out). She hates her life pretty much and complained the entire vacation about how much she hated [the cities] but on her Instagram…[insert witty pun or hashtag based on the city and how much she loves it].

Any meal or museum or whatever she was on her phone updating and editing and filtering and airbrushing photos for a never-ending parade of Instagram Story updates. And on top of that she would demand (family ignored most of them thank God) to traverse across the cities to go to certain spaces or restaurants not because she wanted to experience the space, but because she wanted the photo. For example there was a restaurant in [city] she was dying to go to because they give you a balloon to hold while you wait and she thought it would make a fantastic Instagram story post. She couldn’t tell you what type of food this place served or what they were known for. She just wanted the photo. We denied the demand.

She’s totally lost touch with reality and lives her life on her feed. She has no ability to comprehend the enormous cognitive dissonance between what she is actually experiencing and how she portrays her life to her followers (like I said, she’d hate a meal because it wasn’t some basic American food but then act as if it was the best thing she’s ever eaten on Instagram). Or the fact that she is barely scraping by in life and most of the nice things in her life are gifts from my in-laws, but she portrays her life as this incredible luxurious parade of objects and spaces, and on wayyyy more than one occasion has tried to make a house or item look like hers when it is not. Not to mention there is not a shard of intellectual curiosity or personal passion left in her life at this point…every situation is assessed simply on “how will this make my feed look better/can this make my feed look better”. Places are not “experienced” they are just exploited for photos. The rest of the group would discuss the “place” itself (breakfast menu, painting, whatever) and she would only be able to talk strategy about how to photograph it and would seem genuinely confused when this wasn’t the priority for others as well (not our own photos mind you, but hers).

If you can’t tell I have strong feelings about this….