I ran across a link today to one of my favorite essays of all time Malcolm Gladwell’s Big and Bad: How the S.U.V. ran over automotive safety. I hadn’t read it in a while, and took the time today to re-read it.
We know someone who typifies the mindset that Gladwell profiles. She drives a bright red Chevrolet Tahoe, and she says she would not be caught dead driving a minivan. I sent her a link to this essay and others, and have repeatedly tried to point out the fallacious nature of her reasons for driving a large SUV–all to no avail. It’s crazy. For her, the feelings associated with driving an SUV–perceived dominance on the roads, perceived safety–trump all reason.